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“It’s Not Difficult to Use “Its”

I’ve never understood why people confuse its and it’s. I mean, it’s so simple!

My guess is people forget that for every rule, there is an equal and opposite exception to the rule.

And when it comes to contractions, this is an exception.

Most words that take an apostrophe-s turn into a possessive: the writer’s block, the basketball’s bounce, etc. Sometimes, the apostrophe-s is a contraction of the word plus “is”: he’s coming, she’s waiting, the package’s arriving, etc.

Remember that and you are halfway to remembering that it’s is a contraction for it is. So, its is the possessive. Think about other pronoun possessives: my, her, his, their, our. None take an apostrophe-s.

Here’s a tip: Read the sentence aloud and when you come to it’s/its say “it is.” If it makes sense, use it’s. Otherwise, use its.

I hope it’s clear now.

Until next time! Use the right words!

February 1, 2012 - Posted by | Uncategorized | , , , , , , , , ,


  1. […] “It’s Not Difficult to Use “Its” ( […]


    Pingback by I is for Its (or is it It’s?) | Jenny Keller Ford, Author | April 9, 2012 | Reply

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