Guaranteed to improve your English

More Proof Newton Minow was Right — Look It Up

I recently watched a commercial for the insecticide Raid in which a woman catches a giant ant eating and drinking from her fridge. She sprays Raid and the ant goes up in smoke.

But then I heard the announcer say  “Get Raid and take back your home. Raid: Kills bugs dead.”

As opposed to “Kills bugs alive?”

Kill has several definitions related to death: “to deprive of life,” “to put an end to,” “to destroy the vital or essential quality of,” and “to cause to stop.”

Interestingly (at least to me), I was led to believe that Kills bugs dead was also on the bottle label.

I checked. It isn’t.

So, only on TV is there redundancy — as if that’s a surprise to anyone. Vast wasteland, indeed.

Until next time! Use the right words!


July 21, 2015 - Posted by | Uncategorized | , , , , , , ,

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