usingtherightwords

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On Warm Welcomes and Cold Openings


As I listened to yet another introduction to a speaker at a networking event, I was struck by the invitation to give “a warm welcome” to the speaker.

As opposed to a “cold welcome?”

Actually, this one makes sense. Warm, as an adjective, has 11 definitions, the seventh being “marked by or readily showing affection, gratitude, cordiality or sympathy.” The example given to demonstrate this definition? “A warm welcome.”

But it made me think about a “cold opening” on a TV show. I know this type of opening refers to starting the show without opening credits. “Saturday Night Live” is famous for using them, but to me, these openings aren’t cold. The 14th of 15 definitions of cold is “marked by poor or unlucky performance.” SNL’s cold openings are anything but that. They are rehearsed, polished and smooth. Not to mention popular. I found that Darrell Hammond said the words a record 70 times.

Until next time! Use the right words!

It’s here! My début book, “If You Experience Death, Please Call: And Other Fatal Mistakes We Make With Language” is out and available on Amazon. Order now for just $14.95. Contact me on my website to reserve your copy or Order here.

leebarnathan.com

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January 11, 2016 - Posted by | Uncategorized | , , , , , , ,

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